Tuxn : Brand Identity

Identity and art direction for Τύχη ; a Singapore based company that import goods from overseas and selling it exclusively. Τύχη also means Goddess of fortune, prosperity and destiny.

The corporate identity features a logomark comprised of an upward flying bird; symbolic of fortune, better prosperity and also the movement of flying across countries. A linking text line was used as a visual style to depict the brand’s profile : "…eliminate the hassle of travelling distance by making it accessible to our local community". Hence, the connection from one dot (product origin) to the another dot (the consumer).

  • Role Graphic Designer
  • For Tuxn Global
  • Type Identity
  • URL www.tuxnglobal.com
  • With Adobe Illustrator